Auctree
Auctree is a distinguished real estate enterprise headquartered in Spain, specializing in the strategic acquisition of properties prior to foreclosure by financial institutions when homeowners face challenges in meeting their mortgage obligations. With a distinctive value proposition aimed at offering homes below market value, Auctree sought to refine select web pages to effectively communicate its mission and innovative approach to its discerning audience.
Deliverables
UI Design
UX Research
Prototype
Background
Auctree sought to enhance user experience by integrating AI for personalized search and preferences. Transitioning to a bidding system from the traditional "add to cart" method was also a key objective. This shift not only fosters a sense of urgency but also facilitates competitive bidding, thereby driving sales and engagement. These strategic changes aimed to improve the overall user journey, ensuring a seamless purchasing process.
Impact
The integration of AI enabled Auctree to tailor property recommendations to users' preferences, enhancing the relevance of listings. A map feature was introduced for expedited searches, complemented by a revamped filtering menu. Additionally, a comprehensive redesign of the listing pages was executed to improve overall user experience.
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