happy glam
HappyGlam is a Berlin-based e-commerce brand specializing in nail polish. Seeking to align its brand design with contemporary trends in the market, HappyGlam has opted for a minimalist yet vibrant approach, in line with its competitors.
Deliverables
UI Design
Prototype
Background
HappyGlam sought to revamp its platform to align with industry trends. I was brought in to deliver a cleaner and more vibrant aesthetic. Collaborating closely with the brand director, I proposed new components to enhance kit sales and drive conversion.
Impact
The implementation of Happy Glam's new design and branding significantly boosted traffic and sales of value sets, aligning with initial predictions.
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