SAND AND SKY
Sand & Sky is a pioneering skincare brand that celebrates the transformative power of Australian botanicals. Inspired by the pristine landscapes of Australia, Sand & Sky harnesses the potent natural ingredients found in the region to create innovative skincare solutions that deliver visible results.
Deliverables
UI Design
UX Research
UI Prototype
Design System
Background
Sand & Sky experienced a decline in transactions in 2021, attributed to their branding and website design appearing dated compared to competitors adopting cleaner, more minimalistic aesthetics. Despite high traffic from targeted ads and EDMs, the bounce rate remained elevated. Moreover, the product page was overloaded with copy, leading to oversized components, and the mobile site suffered from excessive scroll length.
Impact
Through the implementation of a refreshed user interface, strategic enhancements to product pages, and redesigned navigation menus to improve the user journey, we successfully doubled conversion rates from 0.8% to 1.6% within a few months.
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